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    [Transclude the forward-link's context]

  2. The Scorpion Express

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  4. Laws of Tech: Commoditize Your Complement

  5. The Long, Incredibly Tortuous, and Fascinating Process of Creating a Chinese Font

  6. Source Han Sans Goes Variable

  7. Clavichord

  8. https://ilovetypography.com/2021/04/03/fonts-in-focus-louche/

  9. Hangulatin EN Font

  10. Why Are Tech Companies Making Custom Typefaces?

  11. Helvetica Now

  12. https://fontsinuse.com/uses/14164/massimo-vignelli-s-a-few-basic-typefaces

  13. What Is The Collecting Mindset?

  14. Beyond Calibri: Finding Microsoft’s next Default Font

  15. https://medium.com/microsoft-design/a-change-of-typeface-microsofts-new-default-font-has-arrived-f200eb16718d

  16. https://kalleboo.com/linked/aptos-roboto-sf-helvetica.png

  17. https://x.com/iPhone15Ultra/status/1568254088139411456

  18. Streets of Fire (4K UHD Review)

  19. https://x.com/patio11/status/1684403274135535617

  20. Evolving the Reddit Brand: A More Accessible, Bespoke Typography, New Conversation Bubbles and Colors, and a New Snoo Logo—Now With Opposable Thumbs!

  21. Font Differences: GT America & ITC Franklin Gothic

  22. Welcome to Grilli Type – Independent Swiss Type Foundry

  23. https://x.com/jeffjose/status/1425626162219286529

  24. Imperfect, by Design

  25. Our Key Objective With This Brand Refresh Is to Improve How We Convey Emotion and Imperfection. Regardless of Whether You’re pro or Anti Helvetica, I Think We Can All Agree That It’s Not up for the Job.

  26. Hi. It’s Great You Put so Much Effort into Your New Font, but It Would’ve Been Really Great If You Made Sure It Was Legible. It’s Turned Letters Into…blobs. It Doesn’t Convey Anything apart from the Fact That Someone Seems to Have F—Ed up Somewhere.

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  28. How Elon Musk Got Tangled Up in Blue § homoglyph attack

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  34. HGGC Explores $4 Billion Sale of Typeface Firm Monotype

  35. Doubling SaaS Revenue By Changing The Pricing Model

  36. Selling Software To Large Businesses

  37. The Black Arts of SaaS Pricing

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  42. Lemon Demon—Redesign Your Logo

  43. Font Activations: A Note on the Type

  44. OpenAI Unveils Its First Ever Rebrand: A New Typeface, Word Mark, Symbol and Palette Underpin All the Ways in Which OpenAI’s Technology Interacts With the Real World

  45. Walmart Introduces Updated Look and Feel: A Testament to Heritage and Innovation

  46. A Long Rant about Historically Inaccurate Cooper Revivals…

  47. Wikipedia Bibliography:

    1. TrueType

    2. Metafont

    3. OpenType

    4. Variable font

    5. FE-Schrift

    6. Bell Centennial

    7. Ink trap

    8. Subpixel rendering

    9. Noto fonts

    10. Massimo Vignelli

    11. Wordmark

    12. Gotham (typeface)

    13. Calibri

    14. Steve Matteson

    15. Core fonts for the Web

    16. Segoe

    17. Aptos, California

    18. Santa Cruz, California

    19. Carl Kasell

    20. The Late Show with Stephen Colbert

    21. Stephen Colbert

    22. Roboto

    23. San Francisco (sans-serif typeface)

    24. Helvetica

    25. Long take

    26. Quentin Tarantino

    27. Pre-flight safety demonstration

    28. Deltalina

    29. Jingle Bell Rock

    30. Franklin Gothic

    31. Homoglyph

    32. Monotype Imaging

    33. Source Serif Pro

    34. Monotype Imaging § Consolidation, reorganization, and expansion

    35. Jonathan Hoefler

    36. Hoefler & Co

    37. Tobias Frere-Jones

    38. Private equity

    39. Elsevier

    40. BLDBLG

    41. Lemon Demon